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Internal tool · 2026

Applied Intelligence CRM

The CRM I use to run my own consulting practice, with prospecting built in so I don't pay for Apollo or Hunter.

The story

The CRM I built to run Applied Intelligence. Prospecting tools like Apollo and Hunter are expensive, so I built the parts I need on free public data.

It finds companies by industry and size from Wikidata, SEC filings, and corporate registries, scans each company's website to discover the people there, then finds and verifies their email addresses. Deals move through a drag-and-drop pipeline; when one is won it becomes revenue and the company becomes a customer.

It runs on Vercel with Neon Postgres, behind Clerk sign-in with required two-factor authentication, and is kept out of search engines.